A brand kit is a compilation of visual materials and assets for maintaining a consistent brand visual identity. Brand kits are essential and efficient tools that dictate style rules for color palettes, typography, logo designs, and other brand elements so that marketing materials are cohesive and recognizable to a target audience.
When you try to relate your favourite brand to something, what comes to mind? A company’s name written in a stylish font, a logo, colours, or package branding? All of these branding components make up a typical branding kit.
Whatever your business goal is your brand should convey it without words.